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Local TV, Inc.

December 2006-May 2015

Wainscott, New York

  • Managed two simultaneously-operating cable television stations, production teams and staff, providing education in shooting, editing and general production techniques.

  • Created promotional and underwriting opportunities to increase revenue.

  • Managed station programming and developed strategies to increase stakeholder appreciation and community impact.

  • Developed operating budgets, procedures and systems necessary for station operation. Negotiated contracts for special projects and strategic opportunities.

  • Championed and designed all plans to remodel and update all station facilities and operations, including set design and broadcast operations.

  • Created long term strategic plan to better serve the community while increasing the profile of the station.

  • Hosted two programs designed to specifically target the long-term strategic plan for the station.

  • Worked with community groups to develop strategic partnerships and provide professional-level services to assist in promotional campaigns.



Barron's Magazine

May 2006-Present

New York, New York

  • Determined conference audio/visual needs, wrote RFPs and selected vendors to execute all audio/visual components.

  • Managed $500K+ annual audio/visual spend; presented opportunities for increased impact, branding and savings.

  • Acted a primary liaison between Barron’s management and audio/visual teams.

  • Created management database application to handle all attendee information and badging on-site. Increased on-site productivity by over 30 man-hours.

  • Worked with Barron’s management to ensure consistent brand messaging.



Red Filament, Inc.

October 2003-Present

East Hampton, New York

  • Acquired clients and developed project opportunities through positive-demonstration techniques.

  • Designed and executed various video and web projects including sales meeting videos, national broadcast television segment production and flash animations.

  • Worked with clients such as Dow Jones & Co., The Wall Street Journal, Barron’s Magazine, Meredith Publishing and Primedia.



Exel, PLC

June 2006-August 2006

Hayward, California

  • Analyzed customer profitability and diagnosed incorrect corporate focus.

  • Critically reviewed account plans for viability and built appropriate account budgets. Identified sales growth opportunities by analyzing existing business.

  • Developed quantitative method to segment and identify customers for targeted sales efforts.

  • Presented organizational change recommendations to senior management for future corporate transition.



Merrill Lynch & Co, Inc.

September 2005-December2005

New York, New York

  • Developed methodology to size the LGBT niche consumer/investor market

  • Analyzed and presented a market approach plan, size analysis, competitive analysis and mock advertisements to executive team.



The Wall Street Journal, Dow Jones & Co., Inc.

August 2002-October 2003

New York, New York

  • Produced, wrote, directed and edited first ever testimonial-based television advertising campaign. Saved over $1M and outperformed a million-dollar predecessor two-to-one.

  • Acted as internal consultant to review advertising agency performance and suggest corrective actions to improve production and lower cost.

  • Championed first-ever student-based direct marketing video. Produced, wrote, directed and edited the final video for distribution throughout the United States.

  • Saved $1.9M by leading a team to internally develop and launch a web-based global marketing materials delivery system.

  • Developed internal competitive analysis website for use by the global sales team.



The Wall Street Journal, Dow Jones & Co., Inc.

July 2001-August 2002

New York, New York

  • Conducted primary and secondary research for the travel, luxury, retail and credit categories.

  • Solely coordinated and implemented a 23-market primary readership study.

  • Created research presentations to support advertising sales opportunities.



The Wall Street Journal, Dow Jones & Co., Inc.

July 2000-July 2001

New York, New York

  • Developed, managed and maintained global website to disseminate sales and marketing information to the sales force. Trained staff in the site’s use and developed need-based products to enhance the value of the site.

  • Acted as liaison between management and technology groups for special projects.

  • Redesigned trade show production to customize the brand and save over $500K per year.



WBEA - Beach Radio 101.7 / 104.7

August 1995-August 2004

Amagansett, New York

  • Broadcast both live and pre-recorded programs in the top 40 adult contemporary format.

  • Produced and performed both in-studio and remote broadcasts.

  • Assisted promotional teams with concept and image development and client marketing projects.



Local TV, Inc.

May 1994-August 1997

Wainscott, New York

  • Produced all live television programs and managed station head-end and operations.

  • Trained volunteers in television technology and production techniques.




June 1995-August 1995

New York, New York

  • Edited commercial sample reels for customers.

  • Assisted with photo shoots, audio mixing sessions and video productions.

  • Created database and organizational system for house video reels.

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