EXECUTIVE DIRECTOR
Local TV, Inc.
December 2006-May 2015
Wainscott, New York
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Managed two simultaneously-operating cable television stations, production teams and staff, providing education in shooting, editing and general production techniques.
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Created promotional and underwriting opportunities to increase revenue.
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Managed station programming and developed strategies to increase stakeholder appreciation and community impact.
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Developed operating budgets, procedures and systems necessary for station operation. Negotiated contracts for special projects and strategic opportunities.
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Championed and designed all plans to remodel and update all station facilities and operations, including set design and broadcast operations.
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Created long term strategic plan to better serve the community while increasing the profile of the station.
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Hosted two programs designed to specifically target the long-term strategic plan for the station.
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Worked with community groups to develop strategic partnerships and provide professional-level services to assist in promotional campaigns.
CONFERENCE AUDIO/VISUAL AND OPERATIONS CONSULTANT
Barron's Magazine
May 2006-Present
New York, New York
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Determined conference audio/visual needs, wrote RFPs and selected vendors to execute all audio/visual components.
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Managed $500K+ annual audio/visual spend; presented opportunities for increased impact, branding and savings.
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Acted a primary liaison between Barron’s management and audio/visual teams.
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Created management database application to handle all attendee information and badging on-site. Increased on-site productivity by over 30 man-hours.
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Worked with Barron’s management to ensure consistent brand messaging.
PRESIDENT
Red Filament, Inc.
October 2003-Present
East Hampton, New York
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Acquired clients and developed project opportunities through positive-demonstration techniques.
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Designed and executed various video and web projects including sales meeting videos, national broadcast television segment production and flash animations.
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Worked with clients such as Dow Jones & Co., The Wall Street Journal, Barron’s Magazine, Meredith Publishing and Primedia.
GLOBAL FINANCE INTERN
Exel, PLC
June 2006-August 2006
Hayward, California
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Analyzed customer profitability and diagnosed incorrect corporate focus.
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Critically reviewed account plans for viability and built appropriate account budgets. Identified sales growth opportunities by analyzing existing business.
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Developed quantitative method to segment and identify customers for targeted sales efforts.
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Presented organizational change recommendations to senior management for future corporate transition.
INDEPENDENT CONSULTANT (ACADEMIC CREDIT)
Merrill Lynch & Co, Inc.
September 2005-December2005
New York, New York
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Developed methodology to size the LGBT niche consumer/investor market
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Analyzed and presented a market approach plan, size analysis, competitive analysis and mock advertisements to executive team.
SENIOR MARKETING COORDINATOR
The Wall Street Journal, Dow Jones & Co., Inc.
August 2002-October 2003
New York, New York
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Produced, wrote, directed and edited first ever testimonial-based television advertising campaign. Saved over $1M and outperformed a million-dollar predecessor two-to-one.
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Acted as internal consultant to review advertising agency performance and suggest corrective actions to improve production and lower cost.
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Championed first-ever student-based direct marketing video. Produced, wrote, directed and edited the final video for distribution throughout the United States.
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Saved $1.9M by leading a team to internally develop and launch a web-based global marketing materials delivery system.
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Developed internal competitive analysis website for use by the global sales team.
RESEARCH ANALYST
The Wall Street Journal, Dow Jones & Co., Inc.
July 2001-August 2002
New York, New York
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Conducted primary and secondary research for the travel, luxury, retail and credit categories.
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Solely coordinated and implemented a 23-market primary readership study.
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Created research presentations to support advertising sales opportunities.
MARKETING COORDINATOR
The Wall Street Journal, Dow Jones & Co., Inc.
July 2000-July 2001
New York, New York
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Developed, managed and maintained global website to disseminate sales and marketing information to the sales force. Trained staff in the site’s use and developed need-based products to enhance the value of the site.
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Acted as liaison between management and technology groups for special projects.
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Redesigned trade show production to customize the brand and save over $500K per year.
ON-AIR PERSONALITY
WBEA - Beach Radio 101.7 / 104.7
August 1995-August 2004
Amagansett, New York
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Broadcast both live and pre-recorded programs in the top 40 adult contemporary format.
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Produced and performed both in-studio and remote broadcasts.
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Assisted promotional teams with concept and image development and client marketing projects.
TECHNICAL SUPERVISOR
Local TV, Inc.
May 1994-August 1997
Wainscott, New York
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Produced all live television programs and managed station head-end and operations.
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Trained volunteers in television technology and production techniques.
CREATIVE GROUP INTERN
FERRELLCALVILLO Communications
June 1995-August 1995
New York, New York
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Edited commercial sample reels for customers.
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Assisted with photo shoots, audio mixing sessions and video productions.
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Created database and organizational system for house video reels.