top of page

Testimonial Advertising Campaign

Proven Results.

The Testimonial Advertising campaign was the first of its kind for The Wall Street Journal. The project focused around demonstrating the value of The Journal to it's readers as said by the readers themselves.

The commercial was released in a 15, 30 and 60 second length as well as matching national radio spots. The entire commercial was shot in one location in a single day. Though it cost far less than standard production methods, the commercial outperformed an agency-produced predecessor 2-to-1 in tests.

This commercial was also the first of its kind in the publishing industry, and soon was replicated by other national and regional publications.


Production Design, Direction, Writing and Editing by Seth Redlus

bottom of page